- April 3, 2024
The power of Brand Awareness in modern marketing
The brand, crucial in marketing, is a distinctive sign to identify and differentiate goods or services. Emotional connections and associated values influence purchasing decisions. The structure of the brand consists of identification, evaluation, and reliability, determining brand equity. Brand iden ...
- March 29, 2024
Artificial Intelligence in visual creation: crafting effective prompts
AI aims to emulate human behaviors, including perceptions and decisions. OpenAI's DALL·E is an algorithm generating images from text, based on GPT, with various capabilities such as creating anthropomorphic images and combining concepts. Its usage requires specific prompts and understanding of its a ...
- March 27, 2024
Addressing extreme heat: innovative natural solutions for urban resilience
In 2022, Europe faced extreme heat and severe drought, devastating agriculture, hydroelectric production, and public health, also causing significant melting of alpine glaciers. Extreme weather events worsened the situation. Adopting natural solutions for water management and climate risk mitigation ...
- March 25, 2024
Maximizing organizational success through the utilization of Key Performance Indicators
Key Performance Indicators (KPIs) are crucial in performance evaluation and goal achievement. They measure, align, focus, benchmark, monitor, and communicate progress. They should be SMART, aligned with objectives, and encompass various types such as financial, customer, operational, and employee-re ...
- March 22, 2024
Guide to Design Thinking: interconnected phases and essential tools for innovative solutions
Design thinking is a dynamic methodology placing the user at its core, fostering empathy and deep understanding of problems. Through six interconnected phases - understanding, definition, ideation, prototyping, testing and optimization, and iteration - the process continuously adapts to user feedbac ...
- March 20, 2024
The impact of Social Media on the evolution of branding and customer experience
The branding doesn't stop at products or services, but creates an engaging experience through every touchpoint of the company. Marketing evolves, involving internal functions for branded coherence. Industry dynamics shift, demanding flexible strategies. Social media becomes essential for engaging ma ...