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SEO

Keyword selection strategies for SEO

Keyword selection strategies for SEO

SEO is vital to get your website noticed by search engines. This post explains how Google works and why SEO is essential. It outlines the process of selecting keywords, suggesting evaluating search demand, traffic and commercial potential, as well as search intent. Finally, it explores the "three Cs ...

The impact of Social Media on the evolution of branding and customer experience

The impact of Social Media on the evolution of branding and customer experience

The branding doesn't stop at products or services, but creates an engaging experience through every touchpoint of the company. Marketing evolves, involving internal functions for branded coherence. Industry dynamics shift, demanding flexible strategies. Social media becomes essential for engaging ma ...

Social Media for SEO

Social Media for SEO

Social media play a crucial role in online engagement and visibility. While they don't directly influence Google's search algorithm, they indirectly promote website through interactions and shares. Effective social media strategy demands understanding the target audience, selecting suitable platform ...

Practical guide to build a successful E-commerce business: strategies and tips

Practical guide to build a successful E-commerce business: strategies and tips

Launching an e-commerce venture requires careful planning and targeted strategies. Identify the product and target audience using tools like Google Trends and Amazon Best Sellers. Choose a suitable business model, create a recognizable brand name, and check domain availability. Implement advertising ...

Key off-page SEO strategies
  • February 28, 2024

Key off-page SEO strategies

Off-page SEO encompasses external strategies tied to the website, enhancing its quality and positioning. Various tactics, spanning from leveraging social networks to acquiring backlinks, contribute to optimization, thereby amplifying traffic and bolstering brand awareness. Effectiveness relies on co ...

Key concepts for SEO

Key concepts for SEO

In today's ever-evolving digital marketing scene, mastering the art of SEO and Pay Per Click within Search Engine Marketing is key to unlocking organic growth. With Google dominating the market in Italy, securing top rankings on search engines is not just desirable but essential. Dive into the triad ...