Showing Posts From
Digital Marketing
- April 29, 2024
Keyword selection strategies for SEO
SEO is vital to get your website noticed by search engines. This post explains how Google works and why SEO is essential. It outlines the process of selecting keywords, suggesting evaluating search demand, traffic and commercial potential, as well as search intent. Finally, it explores the "three Cs ...
Virtual reality: innovation in marketing and purchasing decisions
Virtual Reality, with its ability to provide engaging experiences, positively influences consumers' purchase intentions by enhancing their perception of product value. The immersive experiences offered by VR create experiential and hedonic value, shaping purchasing decisions. Additionally, the quali ...
- March 20, 2024
The impact of Social Media on the evolution of branding and customer experience
The branding doesn't stop at products or services, but creates an engaging experience through every touchpoint of the company. Marketing evolves, involving internal functions for branded coherence. Industry dynamics shift, demanding flexible strategies. Social media becomes essential for engaging ma ...
- March 4, 2024
Practical guide to build a successful E-commerce business: strategies and tips
Launching an e-commerce venture requires careful planning and targeted strategies. Identify the product and target audience using tools like Google Trends and Amazon Best Sellers. Choose a suitable business model, create a recognizable brand name, and check domain availability. Implement advertising ...